http://www.highstreetad.com/podcasts.html en-us http://blogs.law.harvard.edu/tech/rss Tue, 02 Sep 2008 15:40:22 -0700 ℗ & © 2008 Highstreet Advertising & Promotion, Inc. The Truth in Advertising Highstreet Advertising and Promotion, Inc. Highstreet Advertising was founded in 1981. Through the years, we have developed and executed successful advertising strategies for a variety of companies, both national and local. From highly creative ad campaigns to our media familiarity of every major market in the country, we've learned what works best. By working with traditional advertising forms and by helping pioneer non-traditional media, we can find cost-effective marketing approaches perfectly suited to the needs of any business. Let us put our knowledge and experience to work for you. Give us a call at 253.845.0230 or send us an e-mail at podcast@highstreetad.com Highstreet Advertising wants to help you be successful in your business ventures. Check out our podcasts to learn more about new and exciting advertising and marketing strategies. Highstreet Advertising and Promotion, Inc. podcast@highstreetad.com Highstreet Advertising Benefits and Disadvantages Information about the uses, benefits, and disadvantages of using direct mail to reach customers. http://www.highstreetad.com/podcasts/direct_mail_with_copyright.mp3 Tue, 02 Sep 2008 15:40:22 -0700 5:48 direct mail, advertising, marketing, design, graphic design Highstreet Advertising Alternative Media Information about the modern uses of cell phones in advertising—A great example of alternative media. http://www.highstreetad.com/podcasts/cell_phones_with_copyright.mp3 Tue, 02 Sep 2008 15:40:22 -0700 5:57 cell phones, advertising, marketing, design, alternative media Highstreet Advertising The history and future of product placement A discussion of product placement in movies and television shows. Also, explores the history of product placement over the past 80 years including the most recent development of advertising in video games. http://www.highstreetad.com/podcasts/product_placement_with_copyright.mp3 Tue, 02 Sep 2008 15:40:22 -0700 23:14 product placement, advertising, marketing, design, alternative media, movies, tv Highstreet Advertising Part 1 This is part one of a seminar given to a local chamber of Commerce. Part 1 goes over demographics, psychographics, and geodemographics. Also talks about primary, secondary, and tertiary audiences. http://www.highstreetad.com/podcasts/NicheMarketing1.mp3 Tue, 02 Sep 2008 15:40:22 -0700 20:57 niche marketing, advertising, marketing, target audience, demographics Highstreet Advertising Part 2 This is part two of a seminar given to a local chamber of Commerce. Part 2 discusses research and how to read index numbers. It also goes over the advantages of traditional media and non-traditional media. http://www.highstreetad.com/podcasts/NicheMarketing2.mp3 Tue, 02 Sep 2008 15:40:22 -0700 21:39 niche marketing, advertising, marketing, research, traditional media, non-traditional media Highstreet Advertising Part 3 This is part three of a seminar given to a local chamber of Commerce. Part 3 continues the discussion of the advantages and disadvantages of traditional media and non-traditional media. Thu, 28 Aug 200 15:40:22 -0700 http://www.highstreetad.com/podcasts/NicheMarketing3.mp3 24:08 niche marketing, advertising, marketing,target audience, traditional media, non-traditional media